Since creating the Start a Blog series, we’ve been hearing a lot of the same concerns from confident, amazing women. They aren’t sure what to blog about or don’t feel like an expert to be able to share in any area. Today, we wanted to share how breaking down your focus into niche marketing and content could be the answer. By knowing who you want to touch and help online, you don’t have to be a pro – you can be a friend.
And if you’re like us – the opinions and advice from our friends are often the most trusted place we have, and it’s where we’re most likely to follow through on taking a specific action. So finding your voice and connecting with your readers outweighs everything else about blogging in my mind.
Niche Marketing is knowing who you are talking to in detail and helping add value to their life.
7 Benefits Of Niche Marketing
- builds trust
- keeps a reader on your site longer
- new readers will often subscribe or come back often
- increased sales conversions (due to the trust built)
- creates raving fans
- allows you to be the GO-TO hub for a topic
- sets you apart as a leader and expert
Niche marketing also helps you grow your business with a smaller budget because of those raving fans. So we’ll be looking at how to create focused content to build trust and how that goes hand in hand with niche marketing.
How Do You Create Focused Content?
Know Who You’re Talking With
Who are you hoping to help when you blog? What problems or life changes are they going through right now? By identifying who you want to reach, the better focused your content will be.
Ask yourself these 7 questions:
- What are you passionate about talking about? What do people ask you about?
- What topics do you experience in and want to keep learning about?
- How can that experience help someone?
- What are some characteristics of someone who would benefit from or be interested in that topic?
- What would that person be interested in reading about or learning?
- How do you want someone to feel like when they interact with your blog? (encouraged?)
- What makes you and your approach different than the competition? What are your strengths?
- In 3 years, what would you like someone to say you’re an expert on?
These questions will help you find your niche.
By digging into a specific topic versus trying to write content about everything you like, you’ll build up better engagement and a niche of people to connect with at a deeper level.
List 5-7 Ideas That Person Would Want to Read
Keep It Simple
Now that you know what you’ll talk about and who you’ll help – make it easy for them to find and connect with your content. There are a few ways to do this.
- Choose a theme and stick with it
- Make your blog sticky
- Choose 3-5 colors to consistently use to build your brand
- Create Evergreen Content
- Give a call to action at the end of a post (subscribe, order, contact, etc)
- Promote Your Posts
Each piece of content – whether it be a blog post, Instagram story or Facebook video, should be memorable, profitable, and shareable.
Now you don’t have to sell something in every post, but profitable could mean building value in someone’s life to establish the trust for a future call to action to buy.
What topic are you going to focus on? Who will you be helping?
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