We’ll outline 4 pages that are commonly found on blogs, and best practices to make each page stand out. Remember, pages are created for static content while posts are going to be part of a series, topic or timeline. Your about page is an essential part to your blog.
People will gravitate to your about page first. So we want to make sure it expresses your brand, what you’re blogging about and a way for people to know you better.
3 Pieces To Include On Your About Page
- Picture or video of yourself
- A short 1-2 paragraph biography of why you blog
- 1-2 paragraphs on your topic and how you plan on writing
- Form to sign up for your newsletter if you have one (Learn more)
- Your social media links you’re active on
- List of 3-5 favorite posts that you’ve written
Your biography should explain a little bit about you and why you are blogging. You should also include what a reader can expect to receive on the blog and any bonuses if they subscribe to your newsletter. You can learn more about email marketing here.
Linking to your favorite posts or series you’ve written will help the reader navigate to your best content easily.
Other Pages You Might Include Are:
- Contact Page
- Resource or Favorite Product Page
- Cornerstone Content
Whether or not you include 1 or all of these pages is totally up to you and what you want your blog to accomplish.
Some bloggers will choose to have a form added to their contact page and link to it on their about page. The 2 reasons are 1) they get spammed by posting their email address on their about page and 2) they don’t want a reader having to leave their site to open up a new window to email in.
A way around the email spam is to write your email like team at kimandkalee dot com. It’s totally okay to skip a contact page if you don’t have an email service too.
Your contact page should include:
- A form asking for name, email and a place for them to write a message
- Businesses with products may ask if the reader is interested in a certain topic or product
- If you are in network marketing, you may ask if they’re interested in the opportunity as well
- A generic timeline of when you reply like 24 or 48 hours.
As you continue to blog, you may be asked the same questions over and over again. You can create a FAQ page that answers the top questions. This allows your reader to learn without massive emails rolling in.
- Make it easy to read by using bullets and headers 2-5
- Include a link to your contact page or email if they have other questions
- FAQ pages work well on sites where someone is learning a specific skill
If you run a business already, a resource page is a great place to feature products you like and/or sell to make an income. If you’re just beginning to blog, we will get into monetizing your site soon. The idea is to partner up as an affiliate for your favorite stores and products though, and you’ll link them on your Resources page.
A site you may look at to be an affiliate for even early in your blog’s life is Amazon.