Our Pinterest Strategy has helped us reach over 1.6 million each month! We’ll walk through how to make money on Pinterest and also how to get more followers on Pinterest.
Also, we’ll share our favorite hacks and resources to help streamline your workflow with Pinterest and see results faster!
Is Pinterest Social Media?
While users can create and share content on Pinterest, it’s not considered social media.
It’s actually an image-based search engine showcasing curated results based on a users preferences and past engagement on the platform.
With that said, if you’re a blogger or online business owner – Pinterest should be included in your marketing strategy.
Not sure what kind of online business you want to do? Check out our 14 Online Business Ideas for Women You Can Start Now!
How to Get More Followers on Pinterest
People always ask us about how to get more followers on Pinterest, and it really comes down to two things.
- Know Who You Want to Reach
- Consistently Show Up with Content They Want
The content can be your Pinterest biography, boards, and pins. Your pins can include your own content, as well as, other likeminded, high-quality content from other sites.
Below, we’ll outline how to create an eye-catching profile and action-taking images to help you get seen and get more followers on Pinterest.
Do Followers Make a Difference on Pinterest?
Yes! Followers on Pinterest do matter! The more followers you have, the better chance you’ll get recommended to other new users joining the platform, as well as, see an increase in your reach on the platform.
How to Make Money on Pinterest
There are a few ways to make money on Pinterest.
If you’re a blogger with ads on your site, you can make money on Pinterest by increasing your overall traffic to your site. The higher the traffic you have, the more money you’ll make off your ads.
We also make sure to have 5 to 15 (yup, 15!) unique pins that link to blog posts with affiliate links in them. These type posts include high-dollar affiliate programs, as well as, gift guides.
For example, we link to Nutrisystem often because it’s a higher pay-out affiliate that we like and work with.
We also pin our gift guides often since we make a small percent from those items sold as well!
The really cool part?
Pinterest affiliate marketing has really taken off whether you have a blog or not.
Depending on the affiliate partnership you have, you may be able to link a Pinterest image directly to the product or service.
How to Make Money on Pinterest Without a Blog
You can actually make money on Pinterest without a blog, too!
Three ways that we’ve seen it work really well are linking a pin to:
- An Online Form To Do Something (Great for MLM Recruitment!)
- Your Own Products
- An Email Opt-in (That Eventually Sells A Product)
Our Pinterest Strategy to Make Money & Get More Followers (How We Hit 1.6 Million!)
Now that you know what the platform is and that you can make money on Pinterest with or without a blog, we want to share how we’ve hit over 3.1 million on one profile and 1.6 million on another in reach over and over again with you!
This Pinterest Strategy has been used across two different profiles, and it’s based on 100s of other successful users on the image-based search engine.
Optimizing Your Pinterest Profile
There are 3 places to optimize your Pinterest profile: your biography, boards, and pins.
Your Pinterest Bio
- Offer Something
- Verify your Domain
In our Pinterest Bio, we put WHO we help and WHAT we can do for them:
Mother-Daughter team uplifting busy women to feel happier, more confident and courageous through simple lifestyle tips. Let’s Connect!
We help busy women become healthier & happier. Want a simple approach to nutrition? Get our LIBRARY of meal plans at: http://bit.ly/2xxVjFz
You also want to verify your domain.
This not only helps you receive better analytics on Pinterest, but it will build your creditability on the platform.
Your Pinterest Boards
Your Pinterest Boards are the next place you’ll want to optimize.
You’ll want to make sure all of your boards have titles, a category selected, a description, and at least 10-15 pins.
How Many Pinterest Boards Should You Have?
We’ve found having several boards in our niche really do well for us. So we lean towards the more high-quality boards, the better.
But this isn’t a widely held belief.
We think if you can create unique, niche boards, you should! You can always test it by creating new niche boards and watching to see if your reach or clicks to your website increase.
What should you name your Pinterest Boards?
We’ve found being really specific helps get boards seen more.
For example, “Low Carb Recipes” isn’t as strong of a board as say “Low Carb Dinner Recipes.” We also have general boards like, “At Home Workouts” then boards for specific workouts like, “21 Day Fix”.
This is because it makes it easier for Pinterest’s algorithm to know what’s on your board and connect users that are looking for that specific content to your pins.
Your Pinterest Pins
The last step in optimizing your Pinterest strategy is creating high-quality Pinterest pins! A Pinterest pin consists of an image, title, and description.
Since pins are the main part of the platform, we’ll take a deeper look at how to optimize them below.
How to Create Action-Taking Pinterest Pins
We create our Pinterest Pins using Canva.com.
We recently invested in their pro-plan, and we’re really happy with all of the features! You get access to way more fonts and images so it’s been worth the money for us.
Your Pinterest Images should be a 2 x 3 ratio.
We usually do 600 x 900 pixels or 735 x 1102 pixels, but you can play with any 2 x 3 ratios to see what works best for your profile.
Should you include text on your pins?
We’ve found including text on our pins greatly increases engagement! Unlike social media channels like Facebook, Pinterest’s algorithm doesn’t mind text on images.
We like to include tease text like “7 Tips to…”, “5 Steps to…” or “Click Here for…”
Videos are doing really well on Pinterest too!
You can create and upload Pinterest video pins now, and the reach and engagement on these pins have been crazy high for us!
You can create video pins in all kinds of different ways and programs. You can use Adobe’s software or even Keynote on a Mac!
How We Create Video Pins for Round-Ups
We have several popular round-up posts on our site like this healthy breakfast smoothie pin. Since I don’t have a video to necessarily go with this content, I create a slideshow of some of the recipes featured to create a video pin. I usually batch this task and create a bunch of pins like this at once.
First, I create a text image as a square in Wordswag app, Canva, or Rhonna app.
Next, I do a square slide show of the images from the roundup in the PicPlayPost app (free).
The last step is creating a video collage in PicPlayPost. I place the text image as the bottom picture and the slideshow as the top picture.
While it is 3 steps, I can usually make one pin in about 5 minutes.
How Often Should You Pin on Pinterest?
We pin 18 times a day on one of our profiles and 44 times a day on the other. The amount of pins you want to pin will vary, and it may be dependent on how much content you have of your own that you want to pin.
Our newer site is the one that pins only 18 times a day because we have less content so far to promote. Our other profile is for a site that is 9+ years old with plenty of content to share.
You may be asking: how in the world do you pin 18-44 times a day?!
We personally use Tailwind! Pinterest has said scheduling pins doesn’t hurt your chances of ranking in the algorithm as of late 2019, and Tailwind is an approved Pinterest-Partner.
We highly recommend using Tailwind because it will save you so much time in scheduling your pins! We can do a month’s worth in about an hour!
Plus, Tailwind will show you when the best times for you to schedule your pins are as well based off your other Pinterest pins performance. (The darker green are the best times)
You can also set up “Loops” which are the blue, purple, and green outlined times below. These Loops allow you to reschedule pins that are doing well!
Tailwind also has some really cool features besides scheduling like Tribes (which we’ll look at below) and in-depth, easy-to-understand analytics.
Pinterest Hacks to Get Your Content Seen
Along with the photo tips suggested above, your Pinterest Pin’s caption is really important to optimize. We’ll look at that, as well as, other ways to promote your pins.
Your caption includes keywords, hashtags, call-to-actions, and prices if applicable.
Since Pinterest is like a large, image-based search engine, you will want to include a great caption with keywords about the image and what it links to. If you’re a blogger, your caption could be your meta description or something similar to it.
Do Hashtags Work?
While it’s unclear if Pinterest users are really adopting hashtags, it doesn’t hurt for you to include them. They are still being indexed by Pinterest. I like to include 2-4 hashtags per caption.
If your content is seasonal, we like to include that as one of the hashtags. For example, a burger recipe could include the hashtags #summer #4thofJuly #easydinner #familydinner.
Include Call to Actions to Increase Engagement
You can also include call-to-actions in your pin’s caption to increase click-throughs. Let the user know they need to “Click Here” to get your recipe, checklist, tips, etc or that they should “Repin for Later” to come back to the material.
Another Pinterest Caption Hack —
For whatever reason, we’ve seen pins with the link in the description do better than those without. This could just be our profile or a coincidence, but it may be worth testing out on your profile as well.
Do Group Boards Still Matter on Pinterest?
Group boards used to be a major factor in getting your content out there, but now they aren’t as important.
Should you use Facebook Groups for Pinterest?
There are dozens if not hundreds of Facebook groups filled with bloggers sharing Pinterest links. The idea is if you drop a link, you’ll also re-pin other users’ content.
While this is a great thought process, not all Facebook groups are going to give you a boost on Pinterest.
The reason that you might not see a boost is that the members aren’t following the reciprocation rule, or they’re pinning your content to an irrelevant board.
Due to this, we actually stopped promoting our pins in these groups for awhile.
We did see a drop in our reach and click-throughs though, so we decided to commit to 1-3 smaller, highly-engaged Facebook groups in our niche to do Pinterest threads in.
We’d recommend only doing 1-2 highly engaged, niched-in Facebook groups to promote your pins if any for your Pinterest strategy.
While Tailwind’s Tribes are getting more crowded than in the past, they are still a great way to get your new pins out to the world.
Simple Pin Media describes a Tailwind Tribe as “a group of bloggers or people you connect with to share each other’s pins on a common topic.”
Tribes are a great way to boost a pin’s exposure, but it also helps you assess the pin performance, since Tailwind tracks tribe shares and repins for you.
We recommend joining at least 5 tribes that are in your niche and being engaged in them to see the best results.
We saw a major increase in reach, re-pins, and click throughs when we started using Tribes.
Other Pinterest Strategy Questions
As we created this Pinterest Strategy guide, a few questions kept popping up so we wanted to also answer those directly.
How Much Should I Pin My Stuff Versus Other Peoples?
We’ve found that pinning at least 50% of your own content works the best.
With that said, Pinterest always loves new and unique content, and you shouldn’t really re-pin the same image more than 1x a day. (Otherwise you might be marked as spam).
That’s why we create 5-15 different Pinterest images for one blog post. It allows us to share those pins and that content more often.
We personally will schedule our pins using Tailwind and then go into the Tailwind Tribes we’re in to find other content to pin. It saves us so much time versus surfing the platform.
Should I use Rich Pins?
Rich Pins are where Pinterest shows a little of the post before someone clicks to go to the website. For example, a Rich Pin of a recipe may show all of the ingredients.
So some bloggers, especially in the food niche, debate on whether or not to use Rich Pins since someone may see the ingredients and not click through to their site.
The downfalls of turning off Rich Pins is that it can hurt user experience, and Pinterest does seem to prioritize rich pins in search.
With that said, the best answer to whether or not you should personally use rich pins or not really comes down to testing it and seeing if your website click throughs go up or down using or not using it.
What if someone steals your pin?
Stolen pins have recently become a growing problem on Pinterest. Spammers will steal your image and then link it to their site. This can be frustrating, but you can report it if you see it happening.
Pinterest is also working on how to help with this issue.
Do I need to be on Pinterest daily?
While scheduling won’t hurt you ranking in the algorithm, Pinterest does love for you to login daily. So we like to spend 5 minutes a day repinning content. Since we are in those 1-2 Facebook groups that share each others’ pins already it’s pretty easy for us to do!
Our Favorite Resources for Pinterest
We really hope that this post sharing our Pinterest Strategy helped answer a lot of your questions and gives you a place to start.
We also wanted to share some of our favorite tools to help you move forward!
- Tailwind – For Scheduling, Tribes, and Analytics
- Simple Pin Media Blog – For Keeping Up to Date on Pinterest & Additional Training
- Unsplash – Great for Free Stock images!
- Canva – Great Website for Creating Pins with Text!
- Wordswag App – Great App for Creating Pins with Text!
Do you feel like this guide will help you get more followers on Pinterest and help you increase the money you make?
If so, please consider sharing it on Pinterest!