Email marketing can help you reach your ideal client better.
We use Facebook ads on a daily basis because it attracts new people that need our help easily and for pennies on the dollar.
The drawback to having a huge online following on Facebook or any social media is that you don’t own any piece of it – whereas with email marketing you own that contact information provided to you.
Think about how the people feel that built a huge online following on MySpace years ago. It was a HUGE piece of social media, and now those Myspace “friends” are just gone.
Facebook is just popular now. Something new will no-doubt come in.
The only thing that has stayed consistent with online is ….email marketing!
It’s cool to have an online following – but it’s important to have a strong email list.
Your email list is related to your income whereas your social media is just connected to your clout.
So why use Facebook ads?
Because it’s a great way right now to connect with your ideal client and eventually get their email address.
How do you start building a list for Email marketing?
If you’ve ever entered your email to get a coupon, free PDF or guide, you’ve probably opted in to share that email with a business. Now that business can connect with you no matter where you are by email until you unsubscribe.
This technic is huge for big businesses, but it works the same for small business as well. You can actually tailor a better reason why someone should share their email with you versus a big company because a lot of the time – you can relate to what your customer is struggling with.
This is how you will start building your email list and email marketing technique.
What could you offer?
If your customer struggles with weight loss and you’re a fitness coach, you could put together 10 Tips to Losing the Last 5 Pounds or host a special 7 day challenge to help them stay on track. You could even email them and see how they are doing.
What do you need for Email Marketing?
You need an opt-in page to make the next step from your ideal clients’ crowded social media newsfeed to their private inbox that is shared among just friends and family.
What’s an Opt-in page in Email Marketing?
You may hear an opt-in page be called a landing page, lead page, squeeze page or a “sign up” – they are all the same. It’s our goal to have them sign up with their email address so you can connect and offer value to them later.
Opt-in pages build big-time momentum and excitement before a product is even released. For our email marketing, we use and are affiliates for Leadpages.net which is super easy to use for our opt-in and Aweber for an email service.
Aweber is also very easy to set up. It also integrates with Leadpages – which in simple terms means Aweber will automatically send your perfectly crafted email automatically every time someone opts in. Which means you could have a new client, sale, or team member automatically!
The Power of Email Marketing
There is NOTHING like waking up to a new $140 sale or new rep excited to get started from an automated email. We all know how hard it can be to find the perfect person to join your team as a client or rep – now they can come to you no matter what the time of day and get started.
What 1 Email Can Do..
We were the top producing reps for a 2012 release of a product. We outperformed all of the top company reps so much so that the CEO actually called us to congratulate us after he was off work.
From there, we have always been a leader in product launches. The corporate guys know us by name out of over 300,000 coaches because of our ability to grow a strong email list. The best part – it’s simple and takes very little time.
Our Email Marketing System for Promoting New Products
As soon as we hear about a new product, we create an opt-in page to get the word out online through social media and have people sign up to get first access.
Once the page and email-list is set up, it’s on auto-pilot. We mention the product on social media and ads what you learned about in the first video every other week or so leading up to the product’s release and include a link to sign up. That’s it. By posting about it we build that excitement and show our authority as a leader to let people know when they can order first.
On the day of the launch, we can send 1 email to everyone on the list including a link to order. We have had outstanding, mind-blowing results and sales from this type of email.
We gave our ideal client the ability to sign up weeks (if not months) ahead of time to sign up for the product they know they’ll love. They already know they will want it, we make sure they get it as soon as possible by promising an email with the link to order on launch day, and without hesitation they order.
You can do the same for your business.
If you are looking for people to join your team in network marketing, you can set up an opt-in page to allow them to get a sneak peek exclusive video into what you do. Your email provider allows you to set up an auto-response and they receive the video by email.
After the video, they will know you and the opportunity better. They can hit reply and connect with you personally. If they don’t hit reply – you still have their email and can personally follow up with that person you KNOW is interested in the business easily by email.
If you’re wanting to build a following of loyal people, emailing them can allow you to consistently connect with them and show your personality and value every week through a note by email.
You can promote your new opt-in across social media by posting about it and as a Facebook ad to target it to people you know would love the information you’re offering.
So not only will opt-in’s allow you to create a bigger following, it’s going to help you generate a better following of people focused on what you are focused on helping them with.