Following up has helped us double our business and something we didn’t do in our first year in network marketing.
In fact, did you know it usually takes 7 touches for someone to commit to a new product or opportunity? This is one reason why we will see so many commercials, billboards, and promo tools, for one thing, more than once. Our business is no different.
The 15-minute process has completely changed our business and how we are able to work with people. It’s so easy to do as well, but then again – it’s easy to not do too.
Why Follow Up?
Life gets busy! Sometimes people forget to reply to your message or hesitate at first because they don’t know your intentions.
By following up you remind them about the opportunity while showing you’re legitimate. You also are able to express sincerity and professionalism. A follow-up shows someone that you aren’t going to just write them when they are buying from you, but that you truly care and have taken interest in their life.
What Do You Need for a Follow Up System?
You will want to have an organized system for anyone you are talking to so that you can keep track of your conversation details and when to follow up. The system can be whatever you prefer. We love Asana which is free (view our organization system here). You can even use a notebook or excel sheet for your system.
Who Should You Follow Up With?
We recommend following up with anyone you had a genuine conversation with. While it’s a good business practice, it is also great for personal relationships. You would be amazed how much a quick card in the mail can mean to someone. I like to send a card to anyone that I am working with like a realtor, lender, advisor, or mentor as well to thank them.
When Do You Follow Up?
For a thank you card as mentioned above, I would say within 1 week.
For business follow ups, generally you’ll be following up within 1 to 2 business days for the 1st time. I schedule my next follow up to be 2 to 3 days from the first follow up. The third and final follow up would be 3 to 4 days from the last message.
Some people will want to follow up sooner and some you will know not to follow up with on that 3rd time. Treat it like any other conversation you would have, but don’t be afraid to follow up.
How do I Follow Up?
Keep it short, simple and sweet.
Our first follow up might look like this:
Hey Jen! I wanted to follow up with you about what we talked about yesterday. What did you like about it? Looking forward to hearing from you!
Our second follow up example:
How is your week going? Is there anything else we can help with about XYZ? We have an awesome new training that has helped so many people already, and we’d love to help you get started!
Talk to you soon!
Our third example:
Hey, Jen! I know you have to be super busy so I just wanted to say we’re here whenever you have time and are ready to try XYZ! We have a free year-round group going on right now too – would that be something you’d like in the mean time? Talk to you soon!
How much is too much?
Every person and conversation will be different, and that is okay! Use your judgment on what feels natural. The only thing to remember is it’s normal to feel a little uncomfortable following up with someone at first so push through that feeling. It’s the only way you’re going to make following up work for you, and it makes a huge difference in your business.
The only thing to remember is it’s normal to feel a little uncomfortable following up with someone at first so push through that feeling. It’s the only way you’re going to make following up work for you, and it makes a huge difference in your business.
It usually takes 2 follow ups to get someone to commit to us! Don’t be afraid to keep in touch.