Pinterest for Business is growing like crazy. Pinterest is the only popular social media platform that is focused completely around sharing (repinning) content!
We’ve started using the social media giant for our business, and we’ve seen over 284,909 of our ideal prospects come to our sites!
Who is Pinterest for Business for?
It has been shown to work well with many businesses, but typically the best results come from businesses with a unique experience, higher customer service, or personal approach. This makes it an ideal social media channel for small business owners!
Your Guide to Using Pinterest for Business
Pinterest has all kinds of perks. It is one of the fastest growing social media channels, and it’s also being used as a search engine more and more. Users log on and search a topic instead of “Googling” it. This not only means more eyes on your content, but it means your content lives forever. Every time someone searches or repins your content – it’s going to be seen by fresh eyes!
1. Identify Your Target Market
Typically Pinterest users are women that have a higher disposable income versus other social media channels. Do it Yourself, Recipes, Fashion, and Health are all popular categories on Pinterest.
We want to make sure you identify your ideal client or target market so that your biography and content on Pinterest will relate to them.
- Who is it you want to work with?
- How old are they?
- What are their favorite categories to pin?
- Are they married?
- What are their interests?
- How could you tailor content to fit their needs?
For a full list of questions to identify your target market check out our full post on it here.
2. Set up your Pinterest for Business Profile
As a business, you’ll need a special business profile. This helps you verify your site and have access to analytics and ads. It’s super easy to set up. If you’d like a walk through of how to set up your Pinterest for Business profile just watch the video below.
Your profile name should be easy to spell and between 5-15 characters. Your profile bio should look professional, include a few keywords to summarize what your brand is all about, and a way to contact you. You receive 200 characters for your bio, and I recommend using it all. If you have a website or blog, I recommend taking the time to verify your site. Here’s how to verify it step-by-step.
3. Make it Easy for Fans to Pin & Follow You
Since you’ll be using Pinterest for business, you’ll want to utilize your audiences on other social media channels and your blog on there too.
You can start incorporating Pinterest very easily on your website by embedding a “Pin It Button.” This will allow someone to easily pin your content including your blog posts, products, and more!
You can add a “Follow Me Button” to your blog, emails, profiles, and newsletters you send.
3. Create Irresistible Pins
As you first start using Pinterest for business, you’ll want to identify what your ideal client is pinning. On Pinterest you can search for keywords and categories.
As you research, tailor your profile and boards to match what you ideal client is interested in and looking for on Pinterest already.
- What is my ideal client interested in on Pinterest?
- If I have pins already, what is getting the most repins?
- How could I answer my ideal clients’ questions?
- What ways can I solve their problems?
- How would I inspire them?
This will help you create ideas for irresistible content that your ideal client is already looking for! As you set up your Pinterest boards, it should be a reflection of your brand and values. Focus on sharing what matches your brand and also aligns with what your ideal client is wanting to know more about. Be creative, but keep in mind that people can search by a word or category!
Since someone can search by a keyword or category, you’re boards and pins should include words and be organized in a clean, easy way. This will make it easier for someone to not only find you but continue to engage with you more.
For each board, you can add a category and description – don’t skip this step! It will make a difference when it comes to people finding you and your boards on Pinterest.
Once you have your awesome content in front of them, make sure each pin has a great description and links to your website if it’s your original content.
But what about creating the Pins aka images?
You can hire a graphic designer on Upwork.com to create a great pin for about $3-5 a piece, but you can also do it yourself. I really love Canva. You can also use PicMonkey online or apps like Wordswag to create a great image. Here’s a full article on creating great Pinterest pins.
What content is best?
After you have your boards, board descriptions, and pins descriptions down pat, you can start playing how you create images. You can actually have several different images linking to one blog post to see what does best and drive more traffic to it. You would just go to Pinterest.com and click the + sign and then upload the image, add a description, and your site’s link.
The most popular pins on Pinterest are usually: infographics, checklists, a list of tips, step-by-step guides, and quotes.
Two More Tips on Content
As you create awesome content and amazing pins, make sure to add a watermark to your images. This can be as simple as adding a logo or just text with your website on each image. This will help prevent someone from stealing your image and using it as their own, and if it is stolen at least the image has your site on it.
The other tip is to always include a call to action or build excitement on every pin or pin’s description. This will help not only educate a person with your pin but also let them know what the next step you would like them to take is.
Engaging is a great way to build your following, brand and relationships on Pinterest. Here are just a few tips for engaging on Pinterest:
By commenting on large accounts like Homes and Gardens or Nordstrom’s, millions of people have the chance to see your profile name and comment. If they relate to what you say, they’ll be tempted to click and follow you!
You also do not have to follow everyone that follows you. We aim to follow large accounts because if they repin your stuff, a lot of their followers will see it. We also will follow anyone with very similar interests.
2 More Tips
When you are on Pinterest, go to what’s Popular. Those are pins that are getting seen more than others; therefore, if you comment, like, or pin those you’ll get more people seeing YOU. You can see what’s popular by going to the button with three little lines on Pinterest.com that is next to the search bar at the top.
Also, creating a collaborative board with multiple people able to pin to it will allow people to share engaging content on a specific topic, or if you already have a product a collaborative board is a fun way to interact with your clients to see how their using your product.
5. Track to See What’s Working Best
Pinterest has amazing analytics.
You can see how well your profile is doing, your audience’s demographics and interests, and how your blog traffic has grown or declined on Pinterest. This is all free with your Pinterest for Business account, and it will help you tailor your content to be even more targeted and helpful to your ideal client! Which will lead to more followers, traffics and sales. (View your analytics here)
You can also see what people are pinning from your website using the address: www.pinterest.com/source/yourwebsitehere.com
With Pinterest growing every day, there is no reason to put off using it for your business. They’ve recently even added in targeted advertising!