We learned about Jeff Walker’s Product Launch Formula while at another marketing event. We immediately connected with Jeff’s story and genuine approach. When the pitch of his program came though, we were hesitant of the price tag.
This was in 2015. We had been working our online business for 3 years, and we were just learning about affiliate marketing. Actually, we earned the marketing event and room from ranking in the top 10 for that program!
We had a been just using our “gut” with email marketing and had about 7000 on our email list. From that, we were able to connect with enough to rank #10 among BIG names in social media. We definitely didn’t have their income though!
Meeting Him 1 on 1
Then we ran into Jeff at the hotel’s little snack store. He was exactly who we thought – authentic, genuine and kind. He took about 15 minutes with us answering and asking us questions about our email list, goals for launching a product and just to get to know us as a mother-daughter team.
We had also received his book for attending the seminar which you can find on our affiliate’s site, Amazon for under $15. His book packs a big promise right in the title….
Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
I am someone that likes to reverse engineer things and look at the details of any marketing campaign. So the book was perfect for me. I figured if I got enough out of the book, I would consider investing in the full Product Launch Formula.
If nothing else, you need Jeff’s book on launching if you have a product or are an affiliate for someone that does.
Just like our impromptu snack session, Jeff continues to just pour out his knowledge in simple steps and how-to’s in the book. Unlike some “online marketing experts,” Jeff has been doing this since 1996 so he’s able to spill out lesson after lesson and still have more to share.
The book is awesome and has 4.4 stars on Amazon. It really outlines everything you learn in Product Launch Formula at a base level.
If you’re willing to really engage with the book, take notes and apply it to your product – it really is a game changer for your business.
After the book, I wanted Product Launch Formula.
The only thing was at the time it was only available for a couple of weeks and $2,000. In fact, one of Jeff Walker’s popular launch tools is to make a product only available for a brief time so people will be on their toes and already talk themselves into it before it even goes on sale.
In fact, one of Jeff Walker’s popular launch tools is to make a product only available for a brief time so people will be on their toes and already talk themselves into it before it even goes on sale.
This anticipation mixed with the value he offers on his blog, social media, podcast, and book make people feel like they can know and trust him.
These pieces, and how he launches his own formula, are all explained in the course.
Unlike some courses we’ve taken, this is very straightforward, applicable and no fluff.
Product Launch Formula Included:
- His PLF Core (summary of the program for those in a hurry)
- 7 Detailed Modules (each module has about 10+ lessons within it!)
- Coaching Calls (for all students; not 1 on 1. It was a small group though.)
- Bonuses including How To Guides on book launches, affiliate launches and more.
- Community Forum inside the Class
In the program you learn how to:
- Find your ideal audience
- Run a “Seed” Launch in which you build a product
- How to launch that new product
- How to be a great affiliate for other people’s launches
- A ton on e-mail marketing and how to build excitement
Was it worth it?
Totally, and we really bought it on that “money-back guarantee.” Money was tight! The training was very practical, simple to implement and unlike anything else we’ve done.
Since going through the training in 2015, we’ve been able to accomplish so much!
- repeatedly been a top producer on new products in network marketing
- hit #5 on a top social media influencer’s leaderboard when she launched
- made over $45,000 in affiliate incomes
- sold our own training with a $1,000 price tag
Not only did we have a high conversion rate, but where the program was designed with our audience in mind – people LOVED the product we launched too!
Jeff Walker is the real deal. He’s not focused on himself or his success – he’s focused on YOU and your success.
There are so many people that have launched one thing. They’ve perfected their personal launch system, and now they want to make you believe that they can launch ANY product.
There isn’t anyone that I know of that has been launching programs for 20+ years besides Jeff. Plus the Product Launch Formula has worked across all kinds of industries – everything from guitar lessons to online dog training courses.
We are affiliates for Jeff now. (I know, a big change from 2 years ago!!)
He’s opening up the Product Launch Formula 2017 class in September, and we’re so excited!
He always does some amazing free content right before the launch.
If you’d like to access to it, just fill out the form below and we’ll be in touch as soon as those resources are available!!