Jeff Walker’s Product Launch Formula (PLF) has helped 10,000+ people launch their product online. Basically – if you’ve gotten an email sequence after 2005 about a product, that person has either taken this course, read Jeff’s book, or been influenced by PLF. *Originally posted 8/29/17 – updated 8/12/2020*
We are affiliates for Jeff’s Product Launch Formula after taking the course and getting so much out of it. The following links are associated with our affiliation with Jeff. This review is our honest experience and thoughts though.
What is Jeff Walker’s Product Launch Formula (PLF)?
Jeff’s Product Launch Formula is a proven system that walks you through how to launch your product step-by-step. The formula literally outlines everything – including when to post something and what to include in each post. (He even gives you samples of what to say!)
The Product Launch Formula uses 3 types of launches — an internal launch, a seed launch, and a joint venture launch. While each one is very detailed and offer a specific result, those are the 3 you’ll keep using over and over again to build major momentum in your business.
Jeff created this system nearly 20 years ago, and he’s kept perfecting it through the years. He went from a stay-at-home dad to the $400 Million man using and teaching this program. Since he launched his first course teaching the system, over 10,000 students have used the formula to build major momentum and sales!
Who is Jeff Walker?
We actually had no idea who Jeff Walker was until attending Chalene Johnson’s Marketing Impact Academy. He was a guest speaker, and we immediately fell in love with his teaching style and how approachable he was!
We ended up going up to him and telling him how much we enjoyed his lecture and talking to him later that day about our business. He was so helpful, genuine, and down to earth.
Little did we know he was the $400 million man, or that he works with the big whigs of the world like Tony Robbins, Bill Glazer, Brendon Burchard, Michael Hyatt, and many more!
Product Launch Formula vs Jeff’s Book, Launch
While we did talk with Jeff for about 15 minutes about our little business, we didn’t buy his program right off the bat.
We had received a free copy of his book, Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams, at our conference and started with it.
Just like anything Jeff does, whether it’s a free class or his online course, it was jam packed of practical, how-to’s to implement.
If you enjoy reverse engineering things and figuring out how things go together, you will love the book! Otherwise, it can be pretty overwhelming.
It’s definitely not a read-once-and-done kind of book.
If you’re willing to really engage with the book though – it really is a game changer for your business.
Side note: I normally love an audio book, but if you decide to try Launch first, I recommend the paperback. I have so many notes and dog-ears in my copy!
With that said, I really recommend going through one of his free Masterclasses when he launches PLF again in 2020! The book is awesome, but being able to hear and see him really helped me decide on the full Product Launch Formula Course.
His masterclasses leading up to registration for the full Product Launch Formula Course are seriously amazing. It’s like a mini-course on its own! So even if you don’t know if you’re ready to invest in a course, definitely make time to watch them.
They are your typical masterclass filled with sales pitches.
Our Product Launch Formula Review
We’ve bought dozens of courses since starting our business in 2011. With that said, there are only 4 or 5 we recommend often, and all of them have a very specific skill they teach.
(Our other favorites are: Amy Porterfield’s Digital Course Academy for building a course, Chalene’s Marketing Impact Academy is great for beginners, and we love Darren Hardy’s Insane Productivity too!).
Jeff’s Product Launch Formula is really specific to launches – which we love. Sometimes courses try to jam too many subjects into a course in order to charge more and make it look more impressive, but they never go into detail or give practical steps!
Product Launch Formula is straightforward and applicable.
He not only covers the principles for Product Launch Formula, but teaches exactly how you can use it now. He gives examples, flow charts, scripts he uses….everything.
There is absolutely no fluff and you’ll always know the next step when following Jeff’s process.
I will say this though: This is like a college course.
The amount of content and details put into this course is crazy. In each module Jeff shares both theory and practical applications through examples. You’ll see him drawing on a whiteboard showing you how to go from step to step and find worksheets and scripts throughout the program.
While it’s absolutely amazing to have a detailed system that you know works, it can also be a little overwhelming.
If you want to see results from the program, you have to set time each week to go through a module and really apply it to your business.
One thing I do really like is that when you first sign up, Jeff unlocks one module at a time per week. This is helpful since each module contains so much information. It gives you time to process, learn the ideas, and implement them.
What are the Product Launch Formula Steps?
I can’t share all of the steps here for 2 reasons.
#1 It would be wrong to share all of it. It’s his intellectual property.
#2 It’s so freaking detailed this post would take me forever to write.
But – I can offer you his free masterclass that is awesome!
It includes 12+ hours of FREE training to teach you how to quickly launch your product, service, or book online!
What is Included with the Product Launch Formula?
- The Full PLF Training Program and Portal (For Life)
- Nine Modules that are SUPER detailed and Full of Practical Applications
- Email Swipe Copy
- A Targeted Timeline
- Checklists to Help Stay on Track
- Examples of launch videos and scripts from launches in various markets
- Jeff’s Product Launch Swipe File
- Access to the Private PLF Portal Community.
- Transcripts of all the training videos
- 12 months of live Coaching Calls with my in-house team of coaches.
- The Facebook PLF Owners Alumni group
How much is Product Launch Formula?
In the past, the cost of Product Launch Formula has been around $2000. We believe it will be around $2000 this year as well.
I know that’s an investment.
But if you’re looking for a way to get your product or service out there more, this system has everything you need. It has why it works, examples, how-to lessons, and so much more.
Is Product Launch Formula Salesy or Unethical?
This sounds horrible, but I’m glad we met Jeff at a conference. If we hadn’t, I might would have lumped him in with sleazy internet marketers. But he is so far from that.
He is so down to earth and just really enjoys what he does! He really is just a normal guy and his course offers some of the best teaching we’ve seen!
I also really love his approach to marketing because it isn’t hard sales or aggressive.
Is Product Launch Formula Right for You?
While we love the Product Launch Formula course, it is an advanced course. So if you’re not sure what you want to sell online or you’re just starting, I’m going to say wait to buy and go through it once you have a product or service.
Other reviews will tell you to go ahead and buy because you’ll learn how to create a product — and that is absolutely true.
I just feel like that would be a lot for someone right off the bat. If you have a product you want to revamp, it would be a good idea to go through the course, but if you’re just getting started online maybe look at Marketing Impact Academy or another reputable marketing program.
With that said, Product Launch Formula is perfect for you if…
- you have a product or service (even if it’s failed before)
- have a audience already (even if its small)
- run a blog, podcast, or coaching business consistently
- and are also willing to put in the work!
This course can be a major game changer, but it requires a good amount of time and a lot of hard work.
I also don’t feel like this is something you can outsource because how you set up your launches really requires you to have a vision for your brand and clients.
Would We Buy Product Launch Formula Again?
Absolutely!! The “money-back guarantee” was what sold us on trying it, but it’s now one of those programs we’d never return!
Even though money was tight, this training was so worth it and paid for itself pretty quickly!
The training was very practical, simple to implement, and unlike anything else we’ve done.
Since going through the training, we’ve been able to accomplish so much!
- repeatedly been a top producer on new products in network marketing
- hit #5 on a top social media influencer’s leaderboard when she launched
- made over $45,000 in affiliate incomes
- sold our own training with a $1,000 price tag
Not only did we have a high conversion rate, but where the program was designed with our audience in mind – people LOVED the product we launched too!