How to Start an Embroidery Business at Home in 2024

Since the pandemic, more and more people are choosing to work from home. Below, we’ll outline how to start an embroidery business without a big investment or fancy business plan. All you need is a passion for it and maybe a place to work. (We use our spare room for side hustles).

If your love for embroidery work has started to go beyond a simple hobby, you might be wondering if it’s time to be a business owner!

If you’re ready to make an income doing something you love, learning how to start an embroidery business is a great place to begin! With this helpful guide, you’ll find out how to build your own at-home business in 2024.

6 Steps on How to Start an Embroidery Business

Starting your own business from scratch might seem like an intimidating process. But it’s not hard to start earning money from your embroidery hobby if you know the right steps to take.

Whether you’re hoping to turn your hobby into a side hustle or want to start earning a full-time income, follow these six crucial steps to get started:

1. Pick Your Niche

When it comes to being successful in business, it’s a good idea to narrow your focus to a small customer base.

While this might sound counterintuitive, niching down your business first thing will make selling and marketing your products much easier.

That’s why it’s important to think about your ideal customer before you ever get started.

As you’re considering what type of embroidery business you want to start, ask yourself, “Who is my dream customer?”

This will help you narrow down your niche and give you a chance to market directly to your ideal clients. This is how the most profitable businesses typically operate.

There are a variety of different niches you can consider when it comes to starting an embroidery business, like:

Families with kids or moms to be
Sports teams
Schools
Businesses or corporations
Weddings and bridal parties
Home goods
Pets

Because of the internet, you can even decide if you want to serve only a local market or all over the United States through an online embroidery shop.

If you’re not sure who your target audience is yet, try taking on a few clients to see what type of customer fits you best. This will help you find your target market and the embroidery services you want to offer.

2. Invest in the Right Equipment

Creating a business often takes a big investment upfront – and an embroidery business is no exception. If you’ve been embroidering as a hobby, you probably already have some of the tools you need at home right now. But sometimes, the tools you use for sewing as a hobby aren’t suitable for business production.

The next thing to do when starting a business is to take the time to research the right software and best embroidery machines that will make creating your products easy and efficient.

Since the machine and the embroidery software you use are crucial to your business operation, it’s essential that you invest in the right machine and equipment. However, we recommend starting small and not spending much money in the beginning. You need to see if you enjoy it and if it’ll be successful first.

On top of making it easier for you to create amazing products, the right equipment will also ensure that the products you sell are high quality – guaranteeing that your customers come back for more.

3. Take it Slow

Starting your own business at home means you’ll probably be taking on all the work.

If you don’t plan on hiring someone to help you right away, make sure you don’t take on too many embroidery projects at once. While it may be tempting to overload your schedule in hopes of earning more money, you could put the quality of your work at risk if your rush through your orders.

Instead, start small and work your way up.

Begin by focusing on just two or three projects at a time until you start to create a workflow for yourself. This will help you identify any indirect costs and also keep your turnaround time shorter.

When you get more comfortable handling work, you can take on more clients and even hire someone to help you out!

4. Check on the Legal Stuff

If you’re starting an embroidery business out of your home, you may be required to file for licenses and permits.

Before you start selling anything, always check with your local government offices to see if you need to file any paperwork in your town or state.

It’s also a good idea to consider business insurance to keep your business supplies and equipment protected in case of an accident and to protect you from financial loss.

You could also set up your business as a sole proprietorship or LLC if you’re looking to do this as a true business. You may also want a separate bank account.

This is not legal advice — always consult a lawyer for help.

5. Set Up a Website

In 2024, it’s essential for any business to have a website, so getting a site up and running for your embroidery business is a must.

A website will help you show off your products, outline your services to new clients, and even sell your designs online. Many website hosts make it easy to design a basic website on your own. But you can also hire someone to create the website for you if the technical side of web design isn’t your thing.

We have a full guide on how to start a website to help you get started!

6. Start Advertising

Once you know your customer, have all the legal elements in place, and get your website up and running, it’s time to get some clients!

Luckily, it’s easy to let potential customers know that your business is up and running. You don’t need a fancy marketing plan any more to let people know about your business.

Try some of these easy marketing techniques to drum up business:

Tell your friends.

One of the easiest ways to get new customers is through word of mouth advertising. Let your friends and family know about your business and tell them to spread the word! Business cards can also work great for local businesses!

Share on social media.

In addition to letting your friends spread the word, you can also advertise your new business on social media accounts. Set up accounts for your business on your favorite platforms, then share your work and designs with your followers.

Rank on Google.

Since millions of people use Google everyday to search for things, making sure your website shows up in search results is a must. Learn the basics of SEO to help your website rank on Google to attract even more customers to your embroidery business.

Partner with Graphic Designers

This is a bonus idea to grow your business. Graphic designers can create beautiful images, but they may not have a custom embroidery service. You could partner with popular designers and offer the application of graphic designs to people.

To Summarize

The embroidery industry is always growing, but that doesn’t mean that with some hard work you can’t create a successful business!

Taking the time to do some market research, deciding on the right customers for your goals, finding the right machine and equipment, and generating brand awareness are all essential steps in how to start an embroidery business for long term.

We hope this guide helped you identify the best way to start your own embroidery business!

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